For SEO/SEM Consultants: Migrate via the Land Bridge of Phone Call Tracking
published by Mongoose Metrics
This white paper outlines:
- Why call tracking provides insight and clarity about which keywords convert best to phone calls;
- Why phone call tracking is a land bridge;
- What can be gained by crossing the bridge;
- How to understand which website pages drive phone calls and help find new ways to more effectively close business online.
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