Building a High Performance Marketing Plan with Marketing Automation

The way your customers make purchasing decisions has evolved significantly over the last 10 years – particularly in the last five years.

Traditional sales and marketing teams handled two very distinct types of activities. Historically, marketing was responsible for branding and awareness: providing air cover, procuring exposure on a large scale, and getting as many eyeballs on a single message as humanly possible to elevate brand awareness. And it was the job of the sales team to communicate on a personal level with customers and take down deals.

But those lines have changed significantly because the buyer’s journey has changed. With access to endless amounts of information and choice, our buyers now have complete control of this course from start to finish. They’re now empowered to make their own decisions and they interact with content and their peers in ways that give them more control over the entire buying process.


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Act-On Software

Act-On Software is the leader in Adaptive Marketing solutions that empower marketers to achieve the purposeful and personalized engagement that their business needs to thrive. Act-On makes customer data actionable, enabling marketers to...READ MORE