A B2B Guide to Customer Lifecycle Marketing

Getting data in order should be top on the agenda for every B2B organization. It’s the crux of
an omnichannel customer engagement strategy. So, in this help guide we’ll break down the
buyer’s journey into four lifecycle stages, pinpointing which data you should be using when
and how.


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Founded in a London pub in 1999, we’ve come a long way to get here. Today, dotdigital has over 350 employees and offices across four continents. Our aim is simple. To empower marketers to achieve their goals in faster and smarter ways. dotdigital...READ MORE