Product Customization Management: How to Reduce the Complexities of Mass Customization

Product customization is a dilemma for many manufacturers today. On one hand, manufacturers realize that enabling buyers to customize products increases sales and commands higher prices. On the other hand, they recognize that delivering customized products increases complexity and cost. Manufacturers have traditionally struggled to balance the sales advantages of highly customizable products with the increased burden on company operations. Product Customization Management (PCM) is a business strategy that resolves this dilemma by providing the sales advantages of customization while significantly reducing the associated cost and time drain on the manufacturer.

This white paper outlines:
  • How PCM enables manufacturers to offer mass customized products at the lowest possible cost and the shortest possible delivery time;
  • Why PCM drastically reduces the complexity and burden of customization on the organization;
  • The challenges of developing and delivering customized products appear in
    three main functions of a manufacturing business: sales, manufacturing, and
  • How to improve the efficiency and accuracy of the product customization process;
  • The technology that's needed to put the PCM Strategy into practice;
  • The path you should follow to PCM.

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