Who Owns CRM in Your Organization? How Healthy Teams Support CRM

Once an organization implements Microsoft Dynamics CRM, it is not uncommon for its usage to grow exponentially as more teams and processes are rolled into it. Suddenly, key stakeholders find they are spending more time thinking about this critical business application than they ever intended, and the question comes up-who should be doing this? Should IT be configuring CRM for the business? Should the business be getting technical help from IT? 

In this presentation, we'll look at several case studies of how organizations manage CRM data, enhancements, and technical support. We will also give some recommendations and examples on how to promote healthy collaboration in management of your Microsoft Dynamics CRM system.

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