Building a CRM Culture (Recorded Webcast)

Many CRM leaders and project managers struggle with getting long-term buy-in and support for their CRM projects from their Organizations. This non-technical session is designed to help CRM leaders to better understand and explain CRM's true value to their organization in order to build an internal CRM Culture and help to get buy-in to their project.

Session Outline

  • Understanding the benefits and ROI of CRM for
    • New business development
    • Sales process
    • Account management
    • Loyalty Programs
    • Customer feedbackĀ 
  • How to talk and position CRM for
    • C Level Executives
    • Senior Managers
    • Sales Managers
    • End Users
  • 8 Steps to building a CRM Culture

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