Trek Bikes Customer Success Story

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Integration between Microsoft Dynamics CRM Online and other enterprise data sources, including Trek’s JDE ERP system, has helped develop a more complete picture of Trek’s dealers and customers, while the introduction of Yammer has enabled people to collaborate within Microsoft Dynamics CRM Online—replacing email and instant messaging for certain workgroups.

Trek believes in bicycles. The company sees the bicycle as a simple solution to challenges as complex as climate change, urban congestion, and human fitness. Founded in 1976 in Waterloo, Wisconsin, the company has grown into a top designer and maker of high-end bikes, which it sells through independent specialty bicycle shops worldwide.

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