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Omnichannel Consultant: The Changing Role of B2B Sales

Today's consumer is more independent than ever. As self-service e-commerce increasingly becomes the standard, arming shoppers with mountains of product specs and price point comparisons, it becomes paradoxically more difficult for customers to find what they're looking for. In this labyrinth of options, the B2B sales rep emerges in a new role as product expert and customer guide.