Getting started with Dynamics 365 Customer Insights, Microsoft’s CDP

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You may have heard of Dynamics 365 Customer Insights, Microsoft’s customer data platform (CDP). But with the growth of CDPs across the market, it may not be clear whether Customer Insights offers a better approach.

In this recorded webinar, Merlin Schwaiger, Customer Insights Wizard at PowerObjects, explores the fundamentals of D365 Customer Insights and what it means for Dynamics customers. Specific topics include:

  • What Customer Insights is – we’ll define what a CDP is, describe the role it plays, and detail how CI creates it
  • What Customer Insights is not – we will clear up misconceptions about a CDP versus MDM (master data management) solution, as well as delve into where AI fits into the solution
  • What your organization should do next to leverage your disconnected data sources to drive business success (hint: it involves Customer Insights!)


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