CRM Success Panel: Planning for the Future of Your Customers
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In this fast-paced expert panel we discuss the following topics:
- The history of CRM and why so many deployments have failed to gain real customer relationship management?
- How the B2B buying process has changed over the past 3 to 5 years and how will it look in the future?
- Understanding the customer journey and how do we get our customers involved in CRM planning and deployment?
- How do we future-proof CRM to stay connected with our customers?
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