Toys Not Included: Making CRM a Company-wide Strategy
August 12 2013
A while back I was asked what I thought was the toughest challenge to overcome when introducing CRM to a company. I thought for a moment about things like value proposition and convincing sales people to share their contacts. After seriously thinking about it, I am compelled to answer that the toughest conversation I have with customers is around the impact of CRM across their business. While ROI and CRM tool-selection / deployment are usually the first topics to emerge, discussing the idea that CRM is for everyone in the
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