Why Microsoft Dynamics Partners Look to Large Account Resellers (LARs) for License Guidance, New Business

October 6 2011

When Green Beacon Solutions LLC and its partner, PointBridge were trying to reach customers to sell them a bundled solution of both Microsoft Dynamics CRM Online and Microsoft Office 365, they looked to a Microsoft LAR (large account reseller) to help them contact the best potential customers for these combined deals.

About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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