Winning the User Adoption Struggle: Microsoft Dynamics CRM Customers Describe Challenges in Deploying to their Sales Force
Sometimes technology, in and of itself, isn't the problem; it's figuring out how to get your organization to use it that's tough.
When it comes to handing over Microsoft Dynamics CRM to sales teams, good user adoption is an issue that some customers know all too well. At a recent webinar of the CRM User Group's Sales Process Special Interest Group, customers shared common tales of frustration and a few success stories.
"The challenge is enforcing good consistent user data entry," said a representative of one Dynamics CRM customer "We published some process documents to give them some guidance as to what the different fields are and what we expect them to put in there. But the sales people don't actively maintain that. They know they have to do it but they procrastinate doing it."