Winning the User Adoption Struggle: Microsoft Dynamics CRM Customers Describe Challenges in Deploying to their Sales Force

Sometimes technology, in and of itself, isn't the problem; it's figuring out how to get your organization to use it that's tough.

When it comes to handing over Microsoft Dynamics CRM to sales teams, good user adoption is an issue that some customers know all too well.  At a recent webinar of the CRM User Group's Sales Process Special Interest Group, customers shared common tales of frustration and a few success stories.

"The challenge is enforcing good consistent user data entry," said a representative of one Dynamics CRM customer "We published some process documents to give them some guidance as to what the different fields are and what we expect them to put in there. But the sales people don't actively maintain that. They know they have to do it but they procrastinate doing it."


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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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