UK’s Microsoft Dynamics NAV Partners Criticize Aggressive Client Campaign, Acknowledge Churn and Support Issues

"Bottomfeeders" is what one Microsoft Dynamics NAV partner called TouchstoneNAV for promoting a new campaign trying to attract (some would say "poach") the un-satisfied clients of Dynamics NAV competitors in the UK.

While it is nothing new to see partners trying - sometimes aggressively - to attract clients away from other partners, the overt and public nature of the new campaign seems to have hit a nerve among the tight knit community of UK Dynamics partners, as evidenced by their comments to an piece about the program.


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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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Storm in a teacup!!

As a UK NAV partner myself I would like to add that this article is really unnecessary and does nobody in the NAV channel any good. This practice has always gone on, it probably always will. Even if approached by a competitor supplier why would a customer consider going through the cost and disruption of changing supplier if there was not a tangible business case to do so. I think some NAV partners take the recurring support revenue stream from customers for granted when it should be earned with effective support provision and also proactive engagement with clients to improve their business. Having known the team at TouchstoneNAV for a number of years I know they are some of the most dedicated NAV people in the channel and, in our experience at least, we have always dealt with competitive situations in a very amicable manner.