Why Thunderhead.com speeds Microsoft's Dynamics CRM customer engagement story

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Microsoft is teaming up with customer engagement platform Thunderhead.com to build a new integrated "omni-channel customer engagement solution" based on Dynamics CRM and Thunderhead.com's ONE Engagement Hub. As with other deals over the last two years like Netbreeze, MarketingPilot, and Parature, this partnership introduces a product and company with limited exposure to the Dynamics CRM channel. The move has led some to wonder what this newcomer can offer Microsoft that others in the ecosystem cannot.

Thunderhead.com's secret sauce


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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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