Summit EMEA 2017: On digital transformation, Microsoft eager to both talk about and listen to Dynamics ERP and CRM customers

Dilip PopatMicrosoft will be present and very approachable at Summit EMEA 2017 in Amsterdam; in fact, it is eager to listen, says Dilip Popat, Microsoft's Director, Customer Success Management Team EMEA.

Popat will deliver the CRMUG session "Driving Customer Success & Adoption" on Wednesday, April 5 at the event, while Microsoft Dynamics 365 team leaders Jujhar Singh and Angela Bandlow will deliver the keynote product strategy and roadmap session on Thursday.


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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

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Typing while banging head against solid desk surface

Ugh. So the good people of EMEA will also get a chance to pay to attend a conference so Microsoft can hard sell something they do not own for a few hours.

Wonder how many sessions of actual usefulness to current customers were pushed aside for a Dynamics 365 very, very few customers actually use? Were attendees charged more so Microsoft could provide all this change?

And finally, besides being a name drop, what does Uber have to do with back office systems for the current Dynamics customer base? I thought with the demise of Envision that Microsoft was finally done with the CxO dog-whistles.

Please keep us apprised on stuff like this so we will all know what the next catch phrase Microsoft will use after the A.D.D., head-in-the-cloud management team move on from "digital transformation." It will give me time to brace myself for when they drop it repeatedly in Nashville this October.

Jeff Frye
Systems Analyst