Emerging Businesses: Seek an ERP Solution that Preserves Your Competitive Edge

A prospect (whom we eventually won) recently asked me a very pointed question: the top 6 companies in my industry use SAP, tell me why I should not implement the same. I am sure lot of emerging businesses face this dilemma - should they implement what large companies use or should they look for a new generation system like Microsoft Dynamics AX with a potentially better fit?

Let me put forward my defense on why emerging businesses are different from their large brethren.

First, they are emerging. Their needs are different. Imagine a company with USD 100M turnover doubling to 200M in 2 years. Would their processes be the same when they were on 100M turnover? The answer is NO. They would need nimble and adaptive processes that can change with their growth.


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About Raman Dhooria
Raman Dhooria works with Microsoft Dynamics in India and takes care of key partner ecosystems. Prior to Microsoft, Raman worked in South East Asian and the UK markets on SAP, Oracle and BaaN. Raman has an MBA in marketing and a bachelor's degree in Mechanical Engineering. He is the author of "SMB Guide--The Road to ERP", which is available online. He also writes a Dynamics blog.

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Why MS Dynamics

One reason that I, as an erstwhile SAP practitioner, recommend MSD,is the complexity of business processes inbuilt into SAP and OU. Even very large companies were highly successful till a few years ago, without the complex business processes that are a downstream effect of the best practices.
Adopting industry practices is a good thing - but your own organization defines the optimum of the business processes and enforcing the best in class globally only creates inefficiencies in your business.
MSD, because of it's agility and cost effective customization, is a fantastic Enterprise management solution. Availability of templates is a great start and stabilization technology - that sets the stage and enables excellence.