Sportswear giant Columbia will use Microsoft Dynamics 365, Azure to strengthen consumer engagement

A big-brand win for Microsoft and the Microsoft Cloud.

Columbia Sportswear plans to deploy Microsoft Dynamics 365 and Azure for its retail, call center, CRM, and merchandising operations, the companies announced today.

"[We] have a long history of leveraging innovative technologies to help connect active people with their passions," said Columbia's Chief Information Officer Michael Hirt in a statement. He expects that "Through our collaboration with Microsoft, we're implementing intelligent cloud technology to streamline our global operations and provide additional flexibility and convenience to our consumers."


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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

Dann can be reached at

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