Silverpop reports CoreMotives revenue growth, new automated email, nurture tools
Silverpop has rolled out product updates to CoreMotives, its marketing automation solution that runs within Microsoft Dynamics CRM. The release follows a year in which CoreMotives product revenue increased by 54% according to company officials.
The latest release of CoreMotives offers behavior-based nurture marketing capabilities and new automated A/B testing for more variables of an email including content and images.
The product also now offers an unlimited number of scheduled and recurring nurture tracks that run automatically, continually adding an unlimited number of qualified leads and contacts into the program at any given time.