The Case for Upgrade: Pitching Microsoft Dynamics CRM Customers on CRM 2011

Have you been sold on Microsoft Dynamics CRM 2011 by your colleagues?  Are you trying to sell your company on the benefits of an upgrade?  If you're already a Dynamics CRM customer and you already understand improvements that Microsoft made in CRM 2011 over CRM 4.0, then the case may seem like a slam dunk.

But as today's CRMUG DayOne session "Making Life Easier with Dynamics CRM 2011" revealed, many customers who are still on Dynamics CRM 4.0 - the majority of the session's audience based on a show of hands - have yet to convince their teams to make the move to the latest and greatest.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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Nice Job

Very nice write up Jason -