Are retailers ready to link IT investment to customer experience? New report tracks multichannel experiences
Listening to retail executives at NRF BIG Show 2018 this week, you would have heard all about the importance of the customer experience. If there's a tough decision to make, use your customers' interests as a guide and chances are you can justify your choices - or at least your intent - later.
Customers reach retailers from lots of channels, that is understood. And new data suggests that retailers have learned to love their multichannel customers, who spend an average of 9.2 percent more than store-only shoppers, according to large retailers surveyed for a new report (registration required) by IDC on behalf of DXC Technology.