Salesforce vs. Microsoft Dynamics CRM: Which Should You Choose?
Salesforce and Microsoft Dynamics CRM are two leaders in the customer relationship management software market. While Salesforce may be the 800-pound gorilla, Microsoft has made significant headway in recent years by building a solid foundation with Dynamics CRM and then expanding on it strategically. These two companies are dominating the growth in the CRM industry, outshining IBM, SAP and Oracle.
If your company is looking to invest in CRM software, how do you choose between these two solutions? Beyond identifying differences in the current products, make sure your decision factors in product momentum and the prospects for future success.