Dynamics Introspective: Will marketing acquisitions change CRM competitiveness?

Editor, MSDynamicsWorld.com

June 10 2013

CRM market watchers seem to agree that Salesforce's plan to acquire ExactTarget represents an important new consolidation move by a major CRM vendor. But questions around how and when ExactTarget will really begin to help Salesforce, and how it might impact Microsoft and other CRM competitors have already become a point of debate.

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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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