Sales Effectiveness in Microsoft Dynamics CRM with Azure IoT and Machine Learning, Part I

How can an organization optimize its sales channels and product targeting by building a 365-degree view of its customers in Dynamics CRM? The answer, and topic of this article, is with the help of Azure IoT and Azure Machine Learning services.

Sales effectiveness

The use case described in this article is the promotion of best-fit products to consumers, in this instance, active cosmetics. The objective is to optimize stock availability among street distributors according to predicted demand, using detailed profiles of consumers. 

To do so, we classify those consumers based upon such criteria as:

  • common patterns of actions
  • age
  • gender
  • and skin type

Augmenting this data is data from wearable and mobile devices connected to the Azure IoT Hub, such as:


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