It's time for retailers (or manufacturers and wholesalers with retail channels) to take ownership of their customers' shopping experience. With stiff competition on the web and on Main St. and big box retailers with deep pockets, it almost seems impossible to keep up with advancements in technology and escalating customer demands. But it's not. New integration platforms that do more than move data from point A to point B can help retailers streamline operations by providing the tools to synchronize data and rapidly move transactions, inventory inquiries, order status and customer