Retail 2015 Perspective: Microsoft Dynamics AX aligns with retailers' need to boost customer, operational insight

Microsoft typically heads to the NRF BIG Show with a handful of partners that offer different retail specializations. As we reported last week, enterprise partners like Sitecore, Toshiba, and Avanade highlighted their embrace of Microsoft technology at the 2015 event, including Dynamics AX and the "Dynamics for Retail" brand.

Microsoft also had support at the show from other retail-focused Dynamics AX partners that helped staff the Microsoft expo presence, talking to attendees about Dynamics AX 2012 R3, Dynamics for Retail, and their own vertically focused AX-based solutions.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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