Restructured Microsoft Dynamics AX Sales Strategy Offers Risks, Opportunities for Regional SIs

With the announcement that the Dynamics AX partner channel will be reworked to give Microsoft selling responsibilities in the enterprise segment, partners who currently do AX deals in both the midmarket and lower enterprise realm will have some important decisions to make as they plan their business strategies and assess the direction of the Microsoft partner program.

Jeff Edwards, director of channel strategy for Microsoft Business Solutions, notes that Dynamics AX consultancies entering into the enterprise space with more of a mid-market end-to-end sales and service approach will have to make serious adjustments - and the stakes are high. 


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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