Report: Cloud Adoption Challenged By Integration in Digital Enterprise

The cloud promises companies many benefits, from automatic updates to rapid scaling (of seats, storage, or computing) to advantageous pricing structures. But, it makes few promises about integration. A Microsoft Dynamics ERP customer may be assured of achieving solid integration with Dynamics CRM Online; less assured if it then adds third-party human resources, business intelligence (BI) or marketing automation solutions, especially ones outside the Microsoft partner ecosystem.

A good many cloud applications (like CRM, marketing automation and HR systems) never get integrated, because user companies can't spare the time or expense. And with the pace of iterations in cloud-based software, they'd be crazy to try. Custom coding (still a preferred method of integration) simply isn't agile enough to keep pace. 


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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

Dann can be reached at

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