Partner-to-Partner (P2P) success, Part 2: The York Group on revenue objectives, identifying Dynamics partners and selection criteria
The rewards are there for strategic partners - but, they must do the math. Horgen suggests that the technology-oriented ISVs must put themselves in the partner's place and ask, "How does this technology, however magnificent it is, make business sense?"
In turn, channel partners are tasked with filtering ISVs with selection criteria that lead to meaningful business conversations.
MSDynamicsWorld: You advise channel partners to calculate revenue objectives carefully.