Keep All the Balls in the Air: Microsoft Dynamics CRM as a Service Firm's Total Operations Solution

July 18 2012

When a small business makes an investment in new CRM software, even just a few seats, it needs to deliver some tangible value and address real pain points, often those outside of the typical realm of the customer relationship.  And when the requirements can be met with xRM capabilities - with a little creativity - that solution can bring better control to other key operational challenges - from quote approval to order management to shipping.

About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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