Two new predictive tools for Microsoft Dynamics 365 will help measure, act on customer intent

Microsoft and its partners are showing off new ways to improve lead management in Dynamics 365 customer engagement apps this week, with a focus on machine learning and automation. At eXtremeCRM in Lisbon, Microsoft has announced that its OEM partner Versium has launched Predict for the Dynamics 365 Enterprise sales and marketing apps, providing predictive lead scoring and new consumer and business lead data. And Microsoft Social Engagement (MSE) has rolled out several new machine learning capabilities through its Social Selling Assistant, aimed at guiding sales and marketing teams on optimizing social posts and generating new leads.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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