NBA Team Reboots Customer Engagement with Microsoft Dynamics CRM Upgrade, Data Management Refresh

Oklahoma City Thunder

The NBA's Oklahoma City Thunder have a reputation for fostering strong relationships with their fans - and for selling out games. When we last wrote about their successes in late 2014, the team had embraced a customer engagement philosophy that it supported with systems including Microsoft Dynamics CRM. The efforts yielded consistently high satisfaction metrics and helped them sell out home games all season long.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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