Mobile mapping helps field reps close more business using Microsoft Dynamics CRM

About four years ago, Kerr Dental, the Dental Division of Danaher Corp., was looking for a way to enable its field sales representatives to more efficiently use the massive amount of data stored in its Microsoft Dynamics CRM system.

The combined challenge was to help the field sales team increase their interactions with customers, uncover the best opportunities in an area, and improve the reps' adoption of Dynamics CRM, says Ken Buck, regional sales manager at Kerr.

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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