Mobility is definitely a hot topic for users of Microsoft Dynamics CRM, but one that may not be the solution for everyone, he said. Sometimes mobility isn't the most critical need for users.

That little fact doesn't always stop CRM partners, or resellers, who may miss the long-term goals for a short-term gain. In other words, put clients' needs first and sales will follow.

That was one of the key points made by Mark AuCoin, a Navantis solution architect, at the eXtremeCRM 2012 event in Las Vegas.