Microsoft reportedly preps Dynamics CRM partners for farewell to Dynamics Marketing, Parature

Microsoft has reportedly advised its Dynamics CRM partners that the end is near for both Microsoft Dynamics Marketing (MDM) and Parature, with new sales ending as soon as November 1. The decision, which was shared with partners by Microsoft within a slide deck, coincides with the launch of Dynamics 365. Neither MDM nor Parature will be part of the new platform's app model, Microsoft reportedly told partners.

A Microsoft spokesperson declined to comment on the future of either MDM or Parature with regard to these plans or the specific details shared with MSDynamicsWorld.

According to the guidance shared with CRM partners, existing MDM and Parature customers have been advised that they can renew existing sales offers through June 2017. Support for both Parature and MDM would end on June 30, 2020.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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