Microsoft partners with enterprise mobile marketing and advertising firm inMobi

Microsoft and enterprise mobile platform provider inMobi announced a new partnership focused on Azure platform utilization and the expansion of inMobi's Marketing Cloud offering.

As part of the agreement, inMobi will "move in a phased manner to Microsoft Azure as its preferred cloud provider and tap into the power of its intelligent capabilities," according to a statement. The companies will also align on go-to-market strategy, with a plan for integrated advertising and marketing solutions to Microsoft's customer base.

The partnership with Microsoft also serves to help inMobi launch its Marketing Cloud, which will be rolling out globally over the next six months. It moves the company "beyond its pure-play advertising platform to a comprehensive and integrated suite of advertising and marketing platforms."

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