Why Microsoft Dynamics NAV Upgrades Need a Subscription Option

By early 2011 it was already clear that the SMB software market was moving toward a subscription model for software licensing. As an upgrade partner, we concluded that an upgrade subscription offering that would support that trend for both customers and partners deploying the latest ERP solutions.

In 2013, when Microsoft released their first subscription license model for Dynamics NAV, it reinforced that direction. Today, more and more partners can offer Dynamics NAV licenses on subscription. It became a powerful opportunity for Microsoft and its partners to add new customers that are looking for cloud or subscription-based ERP.


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About Søren Fink-Jensen

Søren Fink-Jensen is the CEO of 1ClickFactory, a Microsoft Partner company that specializes in developing automated software services that were previously executed manually, like Microsoft Dynamics solutions upgrades, deployment on Microsoft Azure, code transformation, and more. By utilizing these services, Microsoft Partners can more easily, profitably, and with less risk implement and service Microsoft Dynamics solutions for their customers.

Soren has more than 25 years of business experience in the IT industry, including senior-level positions at Microsoft and Navision. From 2002 to 2009, he worked at Microsoft Corporation, where he held the position of Western European General Manager for Small and Medium Solutions and Partners and General Manager of OEM Strategy for Microsoft International.  

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