Partner-to-Partner (P2P) success, Part 1: The York Group on managing expectations

July 31 2017

Microsoft vigorously encouraged partner-to-partner (P2P) relationships at Inspire 2017 as a mechanism for building the Dynamics footprint worldwide. But in two sessions at Inspire, Harald Horgen made the startling claim that just 10 percent of ISV/reseller partnerships work, and asked "What other industry accepts a 90 percent failure rate?"

About Dann Anthony

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

Dann can be reached at dmaurno@guidepointmedia.com.

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