Microsoft Certified ISVs Ring Up Strong Financials, Survey Reveals
Do Microsoft-certified ISV partners have more fun?
Based on the findings of a Microsoft-sponsored survey, they have lots more fun than non-certified partners, for a very simple reason: they’re making more money.
ISV Competency Partners—those that are Microsoft Certified or Gold Certified partners—outperform so-called Benchmark ISVs in seven of ten “key performance indicators,” according to the survey carried out by IDC, the Framingham, MA, research firm.
Benchmark ISVs aren’t Microsoft Certified, and thus tend not to be as focused on Microsoft Dynamics as are the certified partners.
Thus, MS certified partners do significantly better on in such areas as revenue growth (25% advantage), cash flow from operations (over double), sale cycle (one-third shorter), and revenue per emplyee (1.7 times greater).