Microsoft and Its Dynamics Partners Falling Into Line on Channel Priorities


As fundamental changes to the Microsoft Dynamics partner program have taken effect over the last year, both Microsoft and its resellers are now able to observe the main themes - volume and verticalization - in action in the channel. 

Master VAR gains momentum

When it is fully up to speed, the Microsoft Dynamics Master VAR program will be adding 50 or more affiliates per Master VAR each yar, and these networks should be generating hundreds of customer adds per year, according to  Doug Kennedy, vice president for Microsoft Dynamics Partners and Support Services.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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