In the Dynamics Future: Microsoft’s Mike Ehrenberg Discusses Progress on Master Data Management, Workflow, Upgrade Quality

SQL Server Master Data Services sets the stage for Dynamics MDM

With the release of SQL Server 2008 R2, Dynamics ERP and CRM are one step closer to a Master Data Management (MDM) solution.  The Master Data Services of SQL Server 2008 R2 will set the stage for a pre-built set of rules for Dynamics products with connections already created and ready to go. 

According to Microsoft Technical Fellow Mike Ehrenberg, the right solution for Dynamics ERP customers will be a combination of automated business logic, canonical representation of key business objects like parts and versions, and also an important human role for data stewardship that is very much tied into workflow for settling issues like conflict resolution.   


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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