Microsoft Says It's (Finally) Getting Serious About Focusing on Industry Verticals for Dynamics

Microsoft is renewing its focus on industry verticals, via adjustments to Dynamics software and stronger encouragement to partners and ISVs, several company officials stated at the Convergence Copenhagen 2008 conference.

Microsoft is focusing on special capabilities for its Dynamics NAV and AX software in five industry ares: manufacturing, retail, distribution, professional services, and the public sector. For NAV, partners develop the actual functional capabilities, while for AX, Microsoft builds the vertical capabilities into the software.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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