IRCE 2017 recap: Omnichannel, personalization, and how Microsoft Dynamics 365 answers both demands
Two of the most talked-about topics at the Internet Retailer Conference and Exhibition (IRCE 2017) in Chicago last week were personalization and omnichannel.
Retail executives understand that they need to provide a consistent brand and buying experience from the store to the website to catalog and beyond, but they are not sure which retail solutions will get them there.
At Western Computer, we see Microsoft Dynamics 365 for Operations as a natural solution to enable both personalization and omnichannel.
First - retailers can create promotions, special rebates, or other pricing scenarios. Then, they can set these agreements in ERP, and offer them to customers - in store, from the website, or through mobile.