IRCE 2017 recap: Omnichannel, personalization, and how Microsoft Dynamics 365 answers both demands

Two of the most talked-about topics at the Internet Retailer Conference and Exhibition (IRCE 2017) in Chicago last week were personalization and omnichannel.

Retail executives understand that they need to provide a consistent brand and buying experience from the store to the website to catalog and beyond, but they are not sure which retail solutions will get them there.

At Western Computer, we see Microsoft Dynamics 365 for Operations as a natural solution to enable both personalization and omnichannel.

First - retailers can create promotions, special rebates, or other pricing scenarios. Then, they can set these agreements in ERP, and offer them to customers - in store, from the website, or through mobile.

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About Greg Williams

Download Western Computers' Distribution eBook to learn more questions that distribution CFOs should ask and what capabilities your ERP system should support. 

Greg Williams leads the Dynamics practice at Western Computer. With over 15 years experience leading ERP implementations, Greg is focused on aligning Western's product and services offerings with the needs of Western's current and prospective customers.

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