Two of the most talked-about topics at the Internet Retailer Conference and Exhibition (IRCE 2017) in Chicago last week were personalization and omnichannel.

Retail executives understand that they need to provide a consistent brand and buying experience from the store to the website to catalog and beyond, but they are not sure which retail solutions will get them there.

At Western Computer, we see Microsoft Dynamics 365 for Operations as a natural solution to enable both personalization and omnichannel.