Indegene, Microsoft plan 'conversational CRM', digital content management for life sciences with Dynamics 365, Omnipresence
Microsoft is partnering with life sciences business software maker Indegene to connect the Omnipresence cloud solution with Dynamics 365 for Sales. The resulting offering will be a CRM solution specifically for sales and medical representatives, the companies say, that will manage content development, provide in-line analytics, support sales representatives, and improve the customer experience.
One of the unique elements of the combined offering will be something the companies describe as a conversational CRM interface that will use voice recognition technology to assist in sales reps' daily activities. Other areas of the integrated solution the companies are noting include: