How wholesale distributors can stay competitive with Microsoft Dynamics CRM marketing tools and techniques

To be competitive, wholesale distributors have to align with customer needs, sales priorities and management objectives. And one way to do that is by leveraging Microsoft Dynamics CRM to drive more business through effective, targeted marketing, according to David Buggy, vice president and partner at Beringer Associates, a Microsoft partner. Buggy was speaking at an online meeting of CRMUG.

Buggy focused on the challenge of targeting the right people with the right messaging to drive conversions using Dynamics CRM's marketing list management feature.

Marketing list management in Dynamics CRM allows users to organize customers, prospects, and even vendors into target lists so when a marketing activity is planned, Dynamics CRM has prebuilt the right lists.


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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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