How wholesale distributors can stay competitive with Microsoft Dynamics CRM marketing tools and techniques
To be competitive, wholesale distributors have to align with customer needs, sales priorities and management objectives. And one way to do that is by leveraging Microsoft Dynamics CRM to drive more business through effective, targeted marketing, according to David Buggy, vice president and partner at Beringer Associates, a Microsoft partner. Buggy was speaking at an online meeting of CRMUG.
Buggy focused on the challenge of targeting the right people with the right messaging to drive conversions using Dynamics CRM's marketing list management feature.
Marketing list management in Dynamics CRM allows users to organize customers, prospects, and even vendors into target lists so when a marketing activity is planned, Dynamics CRM has prebuilt the right lists.