How Microsoft partners can leap the chasm to become repeatable IP businesses

Harald Horgen knows business model transformations. The president of Bellevue, Wash.-based The York Group, Horgen has worked with B2B firms since 1993, from small to large, and in recent years has focused on helping companies transition their business models toward cloud-based subscription software and repeatable services.

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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

Dann can be reached at dmaurno@guidepointmedia.com.

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