Getting Synchronized for the Holidays: Why Multi-Channel Retailers Need to Elevate Their Game for Savvy Consumers
November 2 2012
There was a time when consumers all but expected the online shopping experience to differ from the traditional, bricks-and-mortar options. E-commerce was in its infancy, companies did what they could to adapt to the shift, and buyers accepted mistakes and inconsistencies (like the time a local retailer not only neglected to ship an online holiday order to my in-laws, but then called exactly one year later to confirm the purchase for the
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