Reviewing the Dynamics Product Reviews: One Expert's Take

February 26 2008

How seriously should users take supposedly independent reviews of software products?

This is a thorny, yet important, question for users, especially as they try to make decisions about upgrades, new products, or even about switching products.

Product reviews are comforting to users when the reviews reinforce initial impressions. They are marketing tools for software companies and re-sellers, who re-print favorable reviews, and ignore unfavorable ones. But if they aren't credible, favorable reviews can lead users down a dangerous path, toward making poor choices.

About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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