Microsoft Announces Dynamics for Retail--Scores With Dallas Cowboys As Showcase Customer

Microsoft Corp. introduced Microsoft Dynamics for retail at last week's National Retail Federation Annual Convention & Expo.

One of its first customers is the Dallas Cowboys football team, which has 35 retail outlets for merchandising sports paraphernalia, among other business interests--a structure not unlike many mid-size businesses with a heavy retail orientation.

Microsoft said the Dallas Cowboys went with Dynamics for retail because, "The solution allows the team to drastically lower its costs and eliminate inefficiencies by consolidating 29 disparate businesses into a cohesive information backbone that will afford a meta-view across manufacturing, distribution and retail operations to drive timely, informed decision-making."


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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