Executive Q&A: How a CRM firm grows and adapts in Microsoft's innovation ecosystem

In 2006, Microsoft partner PowerObjects put aside years of application development business and "bet the farm" on Dynamics CRM.

A lot has changed since then, as Microsoft has adapted the product line and PowerObjects itself went through an acquisition in 2015. But the focus exclusively on CRM solutions, services, support, and education continues at the company, says Senior Vice President and Principal Jim Sheehan.

Sheehan sat down with us to discuss the company's acquisition, the transition to Dynamics 365, and the role of an executive in the Microsoft partner channel in a time of rapid technological innovation.

MSDynamicsWorld: PowerObjects has kept its CRM identity intact since the acquisition, and its name. What was the strategic importance of that?

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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

Dann can be reached at dmaurno@guidepointmedia.com.

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